MAM
Big Bang.Social and Comscore partners for creator marketing revolution with advanced analytics
Mumbai: Big Bang.Social, the premier creator ecosystem under the umbrella of collective artists network, is excited to announce an innovative collaboration with Comscore, a renowned authority in media measurement and analytics. This partnership aims to reshape the realm of creator marketing by offering creators profound insights into the efficacy of their campaigns and a wealth of valuable resources to enhance their success.
In a time when social media and digital content creation are undergoing unprecedented growth, having a comprehensive understanding of media consumption and audience intelligence is more crucial than ever. Big Bang Social is committed to offering brands the most optimized experience when it comes to designing campaigns while simultaneously empowering creators and influencers within this dynamic ecosystem.
At the core of this collaboration is the BigBang.Social app, a super-app designed to serve brands in multiple dimensions, including discovery, curation and customization of campaigns. Comscore’s expertise in cross-platform measurement and digital audience insights will equip brands on the platform to make informed decisions, fine-tune their content strategies, and achieve superior results.
In response to the collaboration, Big Bang.Social CEO Anurag Iyer remarked, “We are thrilled to join forces with Comscore to provide brands with a distinctive, all-encompassing platform that will transform their marketing journey. With the BigBang.Social App and the added advantage of Comscore’s analytics, brands will have unparalleled tools and resources to bolster their success and develop outstanding campaigns.”
Comscore vice president-sales for Asia-Pacific Geet Lulla also added, “We take pride in our collaboration with Big Bang.Social to assist creators and influencers in realizing their full potential. Our expertise in social media measurement using first-party data from the platform will equip creators with actionable and competitive insights, enabling them to make data-driven decisions and elevate their campaigns to the next level.”
The partnership between Big Bang.Social and Comscore promises to be a game-changer for both the brand ecosystem and the creator community, offering a comprehensive solution for commerce, collaboration, skill enhancement, and analytics. Creators and influencers can anticipate a future brimming with new opportunities and growth as they navigate the digital landscape with confidence.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
