Ad Campaigns
BIBA unveils new brand film ‘Har Nazar Mein Kuch Naya’
Mumbai: BIBA, India’s leading Indian wear brand unveiled its brand film Har Nazar Mein Kuch Naya on its social media channels on 18 October. The film beautifully weaves together BIBA’s new collection, with the latest trends and vibrant styles featuring a versatile range of outfits offering an exquisite range that caters to every occasion.
A treasure trove for all the fashionistas out there, the film features a wide range of apparel, including Kurtas, Suit Sets, Fusion wear, Work wear, Smart casuals, Mom & Me and BIBA Girls catering to diverse fashion preferences. Additionally, it also includes an impressive selection of jewelry, footwear, handbags, and perfumes to complement your ensemble choices.
The film positions BIBA as a one-stop-shop for all the collections from chic workwear to comfy casuals, glamours festive attires, and occasion wear that ensures to stand out in the crowd.
In the words of BIBA’s managing director Siddharath Bindra said, “At BIBA, we believe that fashion should be inclusive, diverse, and an expression of your individuality. ‘Har Nazar Mein Kuch Naya’ is not just a film; it’s a celebration of every person’s unique style and their journey through life. We are excited to showcase the variety that we have available at our stores today that beautifully caters to the various Indian fashion needs of a woman from casual to airport looks, work to festive wear and heavier occasions.”
BIBA’s “Har Nazar Mein Kuch Naya” brand film has been released on October 19 and can be viewed on BIBA’s official website and social media platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
