MAM
Biba selects Media2win as social media digital agency
MUMBAI: Media2win, the independent full service digital agency, has won the social media digital business for female ethnic wear brand Biba.
Media2win will be responsible for the digital marketing initiatives encompassing social media, mobile and other innovative solutions for Biba.
The size of the business is pegged to be around 5 per cent of Biba‘s total media spends. Within a few weeks of launching an official presence on Facebook, the Biba page has acquired 40,000 fans with high levels of interaction.
To further increase engagement with fans, Biba also plans to launch a new innovative application and a contest in the coming weeks.
Media2win COO Namrata Balwani said, “We are proud to work with Biba, a leading player in female ethnic wear. We look forward to doing some great work and becoming the digital voice of the brand.”
Biba MD Siddharth Bindra added, “Digital is the new language, that‘s where people are connecting, interacting and building relationships and loyalties. Facebook is a wonderful platform to find new customers and stay in touch with existing ones and to promote new products and services. It is also the perfect customer feedback and service medium.”
Finally a message is sent out to the audience: “Sometimes you wish people didn‘t agree with you all the time and at MF Global we tell you what‘s good for you”.
The commercial has been shot in Ranthambore and has hit the screens today.
The company said that the ideation process kick started with a brand audit. It was conducted with the objective of obtaining an insight which facilitated the development of the brand communication. It was observed that most clients have more than one broking relationship – combination of width and depth and for a combination of efficient margins, and for the spread and pick up of varying ideas for investments. With the help of the brand audit, the agency arrived at the strategic intent of the campaign.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
