Brands
Biba Rangriti appoints Enormous Delhi as their lead agency
Mumbai: Rangriti, a unique fusion of “Rang” (colour) and “Riti” (fashion), offers Indian fashion at exceptionally attractive prices, fulfilling every woman’s desire to make every day extraordinary. To reach a wider audience and share the brand’s story, Rangriti has appointed Enormous as the lead agency. The account will be handled by the agency’s Gurgaon office. Enormous will lead the thought leadership employing 360-degree communication strategy that is adaptable and relevant to today’s shoppers.
Commenting on the mandate, Enormous Delhi associate vice president Parijaat Sehgal said Biba as a brand is known for taking ethnic wear forward with a modern twist in the metros. Rangriti is set out to capture the heartland. On the back of new collections launches and network expansion with sharp focus on customer satisfaction, the brand is on an accelerated growth path.” We couldn’t be more excited to partner with the brand at this exciting juncture.
Speaking on the win, Biba & Rangriti head marketing Ekta Dutta said, “We are glad to partner with Enormous and entrust them with the creative mandate for our Brand, Rangriti. The Team at Enormous has been doing some compelling work and have shown a great understanding and alignment with the Brands vision. We look forward to doing some extraordinary campaigns together that will not only captivate but also inspire, solidifying our Brands presence and leaving an indelible mark on the hearts of our audience.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
