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Bhuvan Bam, Ashish Chanchlani, Prajakta Koli and other artists to perform at “Social Nation” festival
MUMBAI: India’s first ever live event celebrating the emergence of the digital content creators and communities, “Social Nation” will witness performance by artists like Ashish Chanchlani, Be YouNick (Nikunj Lotia) , Bhuvan Bam, CarryMinati (Ajey Nagar), Dancefit Live, Harsh Beniwal, Jonita Gandhi, Mallika Dua , MJ5, Prajakta Koli(MostlySane), Ranveer Allahbadia(Beer Biceps) amongst many other artists which will be announced in various phases. An initiative by One Digital Entertainment and Event Capital, Social Nation will kick off with its debut edition on 19-20th October, 2019 at Jio Garden.
A one-stop entertainment and interactive festival across two days, Social Nation will witness performances by more than 60 artists from different segments like music, comedy, dance, poetry, and others. It will also host multiple engaging hands-on workshops, panels, Experience Zones, meet & greets never seen before AR/ VR experience amongst other things.
Mr. Gurpreet Singh, COO and Co-Founder, One Digital Entertainment said, ”Our core idea has always been to support independent content and creators and the Internet has made it possible year after year. To celebrate the much said democracy, we are bringing a multi-layered festival whose core lies in the creator-fan relationship and hence we have meticulously planned to create an exclusive arena for the creators to interact with their fans”
“Social Nation is an extremely special addition to our current roster of event IPs. We have been curating various IPs in music, fashion, lifestyle, sports, kids etc. Through this IP, we aim to create a close community of fans and creators where everybody feels home and significant”, shared Mr. Deepak Choudhary, Founder and Director of Event Capital.
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Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
