MAM
BharatPe appoints Sumeet Singh as general counsel & head – corporate strategy
MUMBAI: BharatPe has onboarded Sumeet Singh as the general counsel and head – corporate strategy. The appointment will further bolster the leadership team at BharatPe, which currently is a mix of renowned professionals across industries.
Singh is a seasoned legal professional with 10+ years of experience across leading law firms including AZB& Partners, DSK Legal and Amarchand Mangaldas. He brings deep understanding of legal, compliance, regulatory and structuring aspects of multiple sectors including non-banking financial, retail, e-commerce, FMCG, digital media and technology.
Singh, who is expected to join BharatPe soon, is currently a partner at Shardul Amarchand Mangaldas, New Delhi, having joined the erstwhile Amarchand Mangaldas Suresh A. Shroff in 2013 from AZB. He has actively represented some of India’s biggest e-commerce, retail entities, financial companies and start-ups. Recently, he was part of the core team advising Reliance Retail Ventures in its acquisition of the entire retail, wholesale, logistics and warehousing business of Kishore Biyani's Future Group. He has also been advising Norwest Venture Partners (a US$ 9 billion investment fund) in all their recent investments in India including in Xpressbess, OFB Tech, Ess Kay Fin Corp, Veritas Finance etc. He has been an advisor to Grofers since its early days leading their fundraising work.
Additionally, Singh represented Indiamart on its pre-IPO fund raising. His other marquee representations include clients like Nestle, IFC, Inshorts, IDFC Alternatives Ltd (now Global Infrastructure Partners), Qatar based Q Invest, Raine Group and NewsCorp.
BharatPe co-founder and CEO Ashneer Grover said, “2020 has been an exciting and solid growth year for BharatPe. As we get ready to welcome 2021, I would like to welcome Sumeet to the team. Sumeet will be the first partner at a major law firm to join a start-up. I’ve known Sumeet professionally and personally for five years and there is no one better to steer BharatPe on its goal to be India’s first true digital bank. He will be responsible for corporate strategy, compliance, licensing, equity and debt deals, ESOP schemes, cap table management and preparation for eventual listing.”
Singh added, “I am excited to join Ashneer and his solid team of CXOs as they build out a truly differentiated and capital efficient fintech at BharatPe. The way BharatPe has broken away from the fintech crowd to create a solid business, bodes well for the future and I am honoured to contribute to this amazing growth.”
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
