MAM
Bharatmatrimony’s campaign to target the elite
MUMBAI: BharatMatrimony has launched a campaign to introduce Elitematrimony.com a matrimonial service catering to the elite society. The television commercial has been produced by Radical Infinity.
The commercial ad will air on niche channels mainly channels and even infotainment. The ad will also be screened on social media platforms like Facebook, YouTube and Twitter.
The ad talks about a father from the ‘elite‘ or the upper middle class who has everything to give his daughter, but when it comes to finding a perfect match for her he feels hopeless and helpless. The father’s friend suggests Elitematrimony.com which can help them to find a suitable match for his daughter. At the end, the girl is seen happily married to a well to do man who takes her in a helicopter.
BharatMatrimony marketing head Kaushik Tiwari said, “This online website is not a common portal and targets the rich people from the society. Director of the commercial ad Manav Menon has always come up with inspiring and encouraging messages that can reach the audiences at large.”
MAM
Joy Personal Care launches Hydra Refresh Gel summer campaign
Sanya Malhotra fronts TVC promoting 48-hour non-sticky hydration.
MUMBAI: Joy Personal Care just gave summer a cool new twist because when the heat is on and your skin is begging for relief, even the gel knows how to stay refreshingly light. Joy Personal Care, part of RSH Global, has rolled out a new summer television campaign for its Hydra Refresh Gel, featuring brand ambassador Sanya Malhotra. The campaign positions the lightweight, non-sticky formula as the perfect everyday solution for intense heat and fast-paced lifestyles, promising up to 48 hours of moisture.
The TVC depicts a relatable moment of heat-induced skin fatigue on a sweltering day. Sanya Malhotra appears with a refreshing presence, introducing the gel as a quick, comfortable fix that transforms discomfort into a feel-good experience. The narrative blends humour and realism, reinforcing the product’s ease of use and relevance during summer.
RSH Global co-founder and chairman Sunil Agarwal said, “As India braces for soaring temperatures and an intense summer ahead, the need for skincare that delivers effective, non-sticky hydration becomes even more relevant. Hydra Refresh Gel is designed to meet this need with a lightweight formulation that fits seamlessly into everyday routines.”
RSH Global chief marketing officer Poulomi Roy added, “While drinking more water is important, it doesn’t always translate into visible results on the skin. This campaign builds on that insight, bringing the product’s effectiveness to the forefront in a relatable way.”
Sanya Malhotra shared, “Working with Joy Personal Care has always been a truly enjoyable experience. What I really enjoy about the product is how effortlessly it fits into everyday routines, especially during the summer when your skin needs hydration without feeling heavy.”
The campaign, marking the product’s television debut, will be amplified across digital and social platforms to drive wider engagement during the summer season.
In a season where the sun shows no mercy, Joy Personal Care isn’t just selling a gel, it’s offering a cool, dependable companion that keeps skin happy without the sticky aftermath, proving that sometimes the best way to beat the heat is to keep things refreshingly simple.
