MAM
Bharatmatrimony’s campaign to target the elite
MUMBAI: BharatMatrimony has launched a campaign to introduce Elitematrimony.com a matrimonial service catering to the elite society. The television commercial has been produced by Radical Infinity.
The commercial ad will air on niche channels mainly channels and even infotainment. The ad will also be screened on social media platforms like Facebook, YouTube and Twitter.
The ad talks about a father from the ‘elite‘ or the upper middle class who has everything to give his daughter, but when it comes to finding a perfect match for her he feels hopeless and helpless. The father’s friend suggests Elitematrimony.com which can help them to find a suitable match for his daughter. At the end, the girl is seen happily married to a well to do man who takes her in a helicopter.
BharatMatrimony marketing head Kaushik Tiwari said, “This online website is not a common portal and targets the rich people from the society. Director of the commercial ad Manav Menon has always come up with inspiring and encouraging messages that can reach the audiences at large.”
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
