Ad Campaigns
Bharatmatrimony & wondrlab use Al to drive home the message of the ‘Perfect valentine!’
Mumbai: BharatMatrimony, India’s biggest matchmaking service, recently launched a cutting-edge marketing campaign, “My Perfect Valentine,” featuring an AI-generated entity named Aaditya Iyer (AI). This marks India’s first marketing campaign utilizing advanced AI tools like ChatGPT and Midjourney. This campaign was conceptualised by Wondrlab India.
#theAIvalentine generated through Artificial Intelligence was named Aaditya Iyer (AI). While his words & thoughts were generated by ChatGPT, his face, image & his world was created using Midjourney. To kick off the campaign, Aaditya Iyer was launched on Instagram, where he started posting pictures and sharing his thoughts, quickly gaining more than 10K followers in a span of three days. He started celebrating rose day, propose day, kiss day and declared his intention to find a valentine, generating buzz and excitement among his followers. However, on Valentine’s Day, it was revealed that Aaditya Iyer, the perfect valentine, was not real, but a campaign setup to showcase the importance of connecting with real people looking for real love.
The ‘My Perfect Valentine’ campaign gained widespread attention on social media was praised for its creative use of technology. By highlighting the importance of connecting with real people, BharatMatrimony reinforces its commitment to helping individuals find their perfect match.
Commenting on the innovative campaign, Matrimony.com CMO Arjun Bhatia said, “In a world where perfection is pursued relentlessly, we cracked the idea of using AI along with our agency partner Wondrlab to emphasize that perfection is not real. Each of us is beautifully flawed. It takes two endearingly imperfect people who are perfect for each other to form a happy marriage. And for those seeking their perfect match, come to BharatMatrimony where you will find real people searching for real love.”
Wondrlab India CCO & Co-founder Amit Akali said, “In a world afraid of AI taking over our lives, we decided to use AI to demonstrate that there is no substitute for real, in love as well as in We creativity and marketing. The campaign hit a nerve with not just people looking for perfection in their potential partners, but also creative and marketing professionals wondering about their place in the world with the advent of advanced AI tools. At Wondrlab and BharatMatrimony, we always use technology and culture, to drive home a point that is both insightful and real. Which is why Aaditya may not be real, but the love and traction he’s getting for BharatMatrimony is very much real.”.
YouTube:
Instagram:
Facebook:
In just a few days, he has become Instagram’s obsession. Women swear by his perfection. Watch Aaditya Iyer dubbed as ‘The Perfect Valentine’ by thousands… | By Bharat Matrimony | Facebook
7K views, 7 likes, 1 loves, 0 comments, 1 shares, Facebook Watch Videos from Bharat Matrimony: In just a few days, he has become Instagram’s obsession. Women swear by his perfection. Watch Aaditya…
Twitter:
Aaditya Iyer, dubbed “The Perfect Valentine” by thousands of Indian women, shares his views on love, life, and relationship status in an exclusive video for BharatMatrimony. #theAIvalentine #ValentinesDay#BeChoosy #BharatMatrimony #FindLoveOnBharatMatrimony pic.twitter.com/0KTRlmAfbV
— Bharatmatrimony.com (@bharatmatrimony) February 14, 2023
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
