MAM
Bharat Matrimony bets on AI to align stars
MUMBAI: When tradition meets technology, even the stars take note. Bharat Matrimony has partnered with AI startup Ask My Guru (AMG), investing 500,000 dollars to bring centuries-old Vedic astrology into the digital matchmaking era. The move follows AMG’s 1.2 million dollar seed round, taking total funding to 1.72 million dollars, aimed at accelerating AI-driven astrological compatibility for modern users.
Astrology continues to shape over 80 per cent of Indian marriages, and this partnership bridges cultural wisdom with AI precision. Ask My Guru’s platform makes horoscopes instantly accessible while adding deeper, nuanced insights to compatibility analysis, blending faith, tradition, and technology seamlessly.
“Marriage is not only about bringing two people together but ensuring harmony between them. Astrology has always played a vital role in this process. With Ask My Guru’s AI-powered astrology, we combine tradition with cutting-edge technology for the benefit of millions,” said Matrimony.com Group founder & CEO Murugavel Janakiraman.
AMG’s founders, Krishna Mohan Vedula and Vivek Sadamate, bring over a decade of experience in scaling consumer platforms. “Bharat Matrimony’s trust in our vision will elevate AI-driven astrology from a niche tool into a mainstream, culturally anchored solution,” Vedula said. “Users will now enjoy real-time compatibility assessments, personalised astrological guidance, and multi-dimensional life insights, making AI astrology a transformative part of matchmaking.”
Launched in June 2025, Ask My Guru has already recorded 5 million chats and 400,000 registered users. With Bharat Matrimony’s backing, AI astrology will now be integrated into the matchmaking experience, expanding language support and predictive precision, and positioning AMG as a leader in AI-enabled Vedic guidance.
This strategic partnership underscores Matrimony.com’s vision to future-proof India’s most cherished tradition, ensuring that even in a digital age, the stars continue to guide the journey to “happily ever after.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
