Ad Campaigns
Bhajji launches MoneyGram’s Vaisakhi campaign
MUMBAI: MoneyGram, a global provider of innovative money transfer services, has announced the ‘Vaisakhi 2017’ campaign in the presence of Harbhajan Singh, famous Indian cricketer. With the campaign, MoneyGram aims to create excitement among its customers in Punjab and bring joy to their Vaisakhi celebrations.
“Punjab has always been one of our key markets and we come back each year to be a part of this celebration and wish all our consumers a wonderful Vaisakhi. This year we have prepared something special and nothing is more exciting than the chance to win a dream bike,” said Sheshagiri Malliah (Sukesh), head of India and sub-continent at MoneyGram. “We understand the bond between families that work so hard to bring a smile on the faces of their loved ones back home. This year, apart from this special campaign, we have also prepared a new commercial which will be on air as of today. At MoneyGram, we truly believe that being able to move money across boundaries brings people closer.”
The campaign will last for a month and is designed for customers receiving money in Punjab who will have a chance to win 10 LED TVs, 50 smartphones and grand bumper prize- three Royal Enfield bikes signed by the spinner himself. To promote this campaign, MoneyGram will also run a ‘Spot & Win Contest.’ Customers who spot the signed bike in Punjab and send an SMS with the code to 56677 will participate in the draw to win a smartphone every day.
“MoneyGram provides not only a reliable platform for moving money seamlessly across the world but also connects people through a joyful celebration. I’m sure that this campaign will make this occasion a special memory. It gives me an opportunity to come back home and be a part of the celebrations altogether with my fans,” said Harbhajan Singh.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
