Ad Campaigns
BGauss launches a new digital campaign
Mumbai: BGauss Electric Scooters, Electric Vehicle (EV) category has launched its latest digital film on the launch of BGauss RUV 350. BGauss has introduced a new category of two-wheeler EVs – RUV and the film’s core message is to highlight its features.
The entire campaign has been conceptualized and executed by Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems. Admatazz has worked in sync with the team at BGauss, understood the requirement and coined the term RUV, which stands for Rider-UV. The brand aims to create an entirely new category in the EV two-wheeler sector with this launch.
The BGauss RUV 350 is the latest electric scooter from the manufacturer, and it comes with a unique design and a bunch of features. It comes in 3 variants: 350i EX, 350 EX and the 350 Max. The RUV 350 comes at a price starting from Rs 1,09,999 (ex-showroom).
The film also emphasises on the outstanding features of the scooter like the 16-inch big alloy wheels, a full metal body, an in-wheel hyperdrive motor etc., while also focusing on the fact that it’s an entirely new category in the sector. The film has been directed by ace ad film director Srikanth Kandala.
Priyanka Kabra from BGauss said, “The BGauss RUV 350 represents our continued commitment to redefining urban transportation. Admatazz has once again captured the essence of our brand with this campaign, highlighting the unique features of our new category of EVs. We are thrilled with the collaboration and the excitement it’s generating on digital media.”
Speaking on the new campaign Admatazz founder and chief strategist Yash Chandiramani said, “The latest work for BGauss is one of the most exciting campaigns we have executed in recent times. Apart from being a new category in bikes, the RUV 350 is a unique urban transportation option. The intention was to capture the essence in the film while highlighting its distinct features and telling a story that would connect with today’s commuters. We are pleased with the outcome and its impact.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
