Brands
Beyond Snack introduces “Banana Waves”
Mumbai: Beyond Snack, the pioneering Kerala banana chips brand from Kerala, continues its mission to revolutionize the snacking landscape with an exciting and innovative product makeover. Beyond Snack is thrilled to unveil the latest addition to its banana chips lineup: Banana Waves. Banana Waves come in two irresistible varieties: Cheesy Jalapeno and Sriracha Delight are a perfect blend of crunch and flavour, creating an unforgettable snacking experience.
Born from a desire to infuse an old favourite with youthful zest, Banana Waves are nothing like traditional banana chips. “In our market research, we recognized the need for an upgrade in the traditional banana chips, aligning them with the preferences of today’s younger consumers, explained Beyond Snack co-founder Manas Madhu. “Our quest was to reimagine this classic into something vibrant, exciting, and irresistibly contemporary,” remarked Manas.
Banana Waves boast a mesmerizing, wave-like form that breaks away from the conventions of the ordinary. “The journey from a traditional snack to Banana Waves has been driven by the desire to create a unique snacking experience that resonates with the younger audience”, Said Co-founder Jyoti Rajguru. Designed to be distinctly different from traditional banana chips, Banana Waves boast a trendsetting wave-like shape, promising a crunchier bite and a palate enriched with a medley of exotic flavours with continental undertones.
The Cheesy Jalapeno variety combines the richness of cheese with the thrilling kick of jalapeno, harmonizing perfectly with the new wavy structure. The Sriracha Delight variant offers a symphony of bold and spicy notes that dance delightfully on the taste buds, amplified by the extraordinary texture.
Beyond Snack’s commitment to innovation extends to its packaging as well. A vivid illustration of a giant Banana octopus generating waves symbolises the exhilaration contained within each bag. Beyond Snack co-founder Gautam Raghuraman said, “Banana Waves Chips are not just a snack; they are an experience of joy and exhilaration. We wanted to challenge the norms and create a product that ignites excitement from the very first bite.”
Banana Waves are now available across retail outlets in prominent cities such as Mumbai, Pune, Bangalore, Hyderabad, and more. With a robust retail presence and nationwide online availability through prominent platforms, including Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto, consumers across India can embrace the wavy snacking revolution. Both the new variants are priced affordably at Rs. 50 for a 65g pack.
“We wanted to redefine banana chips while retaining the wholesome goodness that our customers expect from us. The wave-like texture and the exotic flavours provide a more engaging experience that we believe our customers will love,” Gautam added.
With this launch, Beyond Snack envisions creating a snacking revolution that resonates across India and worldwide. As with all Beyond Snack products, the Banana Waves are non-GMO, cholesterol-free, and trans-fat-free, made from the finest bananas and premium ingredients.
Brands
Bajaj Consumer Care FY26 profit rises to Rs 193.7 crore
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
MUMBAI: Hair today, growth tomorrow Bajaj Consumer Care Limited seems to have found its shine again, posting a sharp jump in profitability even as it doubled down on brand spends and expansion. The company reported a net profit of Rs 193.7 crore for FY26, marking a strong 49 per cent rise from Rs 130.1 crore in FY25. Revenue from operations also grew to Rs 1,092.2 crore, up from Rs 942.8 crore a year earlier, signalling steady demand momentum across its portfolio.
For the March quarter, profit stood at Rs 64.1 crore, compared to Rs 31.5 crore in the corresponding period last year, while revenue rose to Rs 308.3 crore from Rs 243.5 crore.
The performance came despite a notable increase in spending. Advertising and sales promotion expenses climbed to Rs 168.3 crore in FY26, up from Rs 137.8 crore in FY25, reflecting continued investment in brand building. Other expenses also rose to Rs 151.3 crore from Rs 134.2 crore, indicating a broader push towards growth.
Operating efficiency, however, held firm. Profit before tax increased to Rs 234.8 crore in FY26 from Rs 157.7 crore a year earlier, supported by disciplined cost management across materials and inventory.
On the balance sheet, the company’s total assets expanded to Rs 959.1 crore as of March 31, 2026, compared to Rs 931.9 crore a year earlier. Other equity rose to Rs 780.3 crore, reinforcing a stronger financial base.
Cash flow from operations saw a significant uptick, reaching Rs 196.9 crore in FY26, nearly three times the Rs 67.9 crore recorded in FY25, highlighting improved working capital management.
However, the year also saw aggressive capital allocation. The company spent Rs 190.2 crore on share buybacks, contributing to a net cash outflow of Rs 196.5 crore from financing activities. Cash and cash equivalents stood at Rs 6.8 crore at the end of the year, down from Rs 25.6 crore.
Even as investments in subsidiaries and assets continued, the numbers suggest a company balancing growth ambitions with shareholder returns keeping one eye on expansion and the other on efficiency.
With margins improving and revenue steadily climbing, Bajaj Consumer Care appears to be combing through the competition with renewed confidence.
