Brands
Beyond Snack introduces “Banana Waves”
Mumbai: Beyond Snack, the pioneering Kerala banana chips brand from Kerala, continues its mission to revolutionize the snacking landscape with an exciting and innovative product makeover. Beyond Snack is thrilled to unveil the latest addition to its banana chips lineup: Banana Waves. Banana Waves come in two irresistible varieties: Cheesy Jalapeno and Sriracha Delight are a perfect blend of crunch and flavour, creating an unforgettable snacking experience.
Born from a desire to infuse an old favourite with youthful zest, Banana Waves are nothing like traditional banana chips. “In our market research, we recognized the need for an upgrade in the traditional banana chips, aligning them with the preferences of today’s younger consumers, explained Beyond Snack co-founder Manas Madhu. “Our quest was to reimagine this classic into something vibrant, exciting, and irresistibly contemporary,” remarked Manas.
Banana Waves boast a mesmerizing, wave-like form that breaks away from the conventions of the ordinary. “The journey from a traditional snack to Banana Waves has been driven by the desire to create a unique snacking experience that resonates with the younger audience”, Said Co-founder Jyoti Rajguru. Designed to be distinctly different from traditional banana chips, Banana Waves boast a trendsetting wave-like shape, promising a crunchier bite and a palate enriched with a medley of exotic flavours with continental undertones.
The Cheesy Jalapeno variety combines the richness of cheese with the thrilling kick of jalapeno, harmonizing perfectly with the new wavy structure. The Sriracha Delight variant offers a symphony of bold and spicy notes that dance delightfully on the taste buds, amplified by the extraordinary texture.
Beyond Snack’s commitment to innovation extends to its packaging as well. A vivid illustration of a giant Banana octopus generating waves symbolises the exhilaration contained within each bag. Beyond Snack co-founder Gautam Raghuraman said, “Banana Waves Chips are not just a snack; they are an experience of joy and exhilaration. We wanted to challenge the norms and create a product that ignites excitement from the very first bite.”
Banana Waves are now available across retail outlets in prominent cities such as Mumbai, Pune, Bangalore, Hyderabad, and more. With a robust retail presence and nationwide online availability through prominent platforms, including Amazon, Flipkart, Big Basket, Blinkit, Swiggy, and Zepto, consumers across India can embrace the wavy snacking revolution. Both the new variants are priced affordably at Rs. 50 for a 65g pack.
“We wanted to redefine banana chips while retaining the wholesome goodness that our customers expect from us. The wave-like texture and the exotic flavours provide a more engaging experience that we believe our customers will love,” Gautam added.
With this launch, Beyond Snack envisions creating a snacking revolution that resonates across India and worldwide. As with all Beyond Snack products, the Banana Waves are non-GMO, cholesterol-free, and trans-fat-free, made from the finest bananas and premium ingredients.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
