Ad Campaigns
Beyond Snack ignites snack aisles with Pushpa’s fire: ‘Flower Nahi Fire’ chips
Mumbai: Beyond Snack, India’s banana chip brand, has partnered with Mythri Movie Makers to launch an exclusive flavor, ‘Flower Nahi Fire,’ inspired by the unstoppable energy of Pushpa 2: The Rule. As part of its ‘24 Karat Taste’ campaign, this fiery new offering celebrates the sequel to the blockbuster Pushpa: The Rise, blending boldness and crunch to embody the spirit of its iconic protagonist.
The ‘Flower Nahi Fire’ banana chips mark a milestone as the first-ever movie-inspired flavor in the snack industry. Designed to mirror Pushpa’s resilience and intensity, this spicy, adventurous snack takes fans on a flavorful journey they won’t forget.
The flavor draws inspiration from Pushpa’s memorable dialogue, “Flower Nahi Fire.” Beyond Snack captures the essence of this line with a bold spice blend that delivers a fiery kick in every bite, combined with the natural sweetness of bananas.
“This collaboration celebrates Pushpa’s unbreakable spirit and India’s love for fiery flavors,” said Beyond Snack, founder, Manas Madhu. “We’ve crafted Flower Nahi Fire to reflect the movie’s energy. Its intense spice and crunch are as impactful as the character himself.”
Beyond Snack ensures that Flower Nahi Fire lives up to Pushpa’s fiery legacy with its unique features:
1 Bold Spice Blend: Infused with locally sourced spices, this flavor builds heat and complexity, catering to lovers of intense snacks.
2 Signature Crunch: True to Beyond Snack’s high standards, every chip is fried to achieve the perfect crispness.
3 Collector’s Packaging: Featuring visuals from Pushpa 2, the limited-edition packaging is a must-have for fans.
“This snack isn’t just about taste—it’s about celebrating the boldness of Pushpa Raj,” said Mythri Movie Makers, producer, Y. Ravishankar. “Fans can now experience Pushpa’s fiery energy off-screen.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
