Digital
BetterPlace launches a unified tech brand goBetter
Mumbai: In a bid to expand and further strengthen its presence globally, BetterPlace, Asia’s largest full-stack workforce SaaS platform, has announced the launch of its unified tech brand goBetter at its flagship event, The Next Step, held in Mumbai. BetterPlace’s goBetter combines 8+ tech modules into one single platform, which the company aims to take to the global markets as a unified SaaS platform that is optimized by Generative Artificial Intelligence (AI) to revolutionise frontline workforce management.
India, Southeast Asia, and GCC countries make up for 50 per cent of the world’s workforce but on an average more than 60 per cent of this workforce is still informal. This has created problems across the value chain. Less than 3 per cent of the frontline workforce is formally skilled because of which enterprise efficiency is 20-25 per cent lower than the ideal rate and has a labor shortage of more than 20 per cent. Moreover, with the fast changing dynamics of the global workforce, enterprises are unable to unlock the true potential of the workforce, hampering their growth capabilities. With less than 15 per cent of enterprises having digitized their workforce operations, it has become imperative for all enterprises globally to modernize and digitize to unlock this potential at scale. This mammoth task can only be achieved with the help of technology and AI. goBetter will become that one-stop-solution for enterprises to help them in their journey to build a robust workforce. This new unified tech brand will help enterprises to reduce their costs by 50 per cent and increase productivity by 100% through automation and optimization empowering them to scale their business.
Commenting on the launch of goBetter, BetterPlace co-founder & group CEO Pravin Agarwala said, “The fast changing workforce dynamics globally is posing to be a great challenge for enterprises. The dual impact of changing worker expectations and optimisation pressures has created a context where if the enterprise does not adapt quickly, it will fall behind, losing out on millions that could otherwise be gained through optimisation. Under these circumstances, digital transformation has become imperative for organizations to achieve scale. In the last 7 years, we have been working relentlessly to develop a tech stack to solve these complex problems of human capital management globally. With goBetter, we aim to capture the $300bn addressable market in India, Southeast Asia and GCC countries to become the go to solution for any enterprise which wants to focus on scaling its business while its workforce operations are optimized and automated. In the next three years, our aim with goBetter is to manage 10 million workers in Southeast Asia and GCC in the next 3 years to unlock the true economic potential of frontline workers and the economies which employ them.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
