MAM
BEST awards ad rights to Bright Outdoor for Rs 1.23 billion
MUMBAI: BEST (Brihanmumbai Electric Supply and Transport Undertaking) has awarded for three years the advertising rights to Bright Outdoor for its entire fleet of buses.
Bright Outdoor, which had been trying to bag the rights for the last nine years, will have to pay Rs 1.23 billion for the period 2010 to 2013.
“We won the tender with a total bid amount of Rs 1.23 billion for three years. We will also get an extension of one year. We have the rights of 4605 single-decker buses and 125 double-decker buses,” says Bright Outdoor CMD Yogesh Lakhani.
Prior to this, Pioneer Publicity handled the ad rights for BEST’s buses for the last seven years.
Others who participated in the tender included Pioneer Publicity, Jagran Engage, Gold Mine Advertising, Sambhaav Media and Rajdeep Buildcon.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
