BEST awards ad rights to Bright Outdoor for Rs 1.23 billion

MUMBAI: BEST (Brihanmumbai Electric Supply and Transport Undertaking) has awarded for three years the advertising rights to Bright Outdoor for its entire fleet of buses.
 
Bright Outdoor, which had been trying to bag the rights for the last nine years, will have to pay Rs 1.23 billion for the period 2010 to 2013. 
 
“We won the tender with a total bid amount of Rs 1.23 billion for three years. We will also get an extension of one year. We have the rights of 4605 single-decker buses and 125 double-decker buses,” says Bright Outdoor CMD Yogesh Lakhani.
 
Prior to this, Pioneer Publicity handled the ad rights for BEST’s buses for the last seven years.

Others who participated in the tender included Pioneer Publicity, Jagran Engage, Gold Mine Advertising, Sambhaav Media and Rajdeep Buildcon.