MAM
Berger Paints to launch new TVCs for WeatherCoat All Guard
MUMBAI: Berger Paints has launched a new ad campaign for WeatherCoat All Guard, positioning the brand on rational platform of “Truly Durable Exterior Paint”.
The creative agency that has worked on the campaign is Rediffusion Y&R.
The new campaign positions WeatherCoat All Guard as a rain/water guard paint which has inherent ability to repel water. It thereby prevents the building from dampness, paint film swelling/flaking and fungus/algae attacks, the company said.
The TVC targets Sec A1: Male 30- 50 years house owners in Metros and Mini Metros.
“House owners can either own independent house set or a flat in a gated community. The latter TG has been brought in as they are part of the “purchase committee” of a society who decide on the Exterior Paint Brand in consultation with the Contractors. (applicable especially for Mumbai, Gugaon and Bangalore),” the agency said.
The brand propagation will be done through electronic media, both national and regional, reinforced at the ground level by Outdoors. The company will also be actively looking at “neo conventional” medium like radio and “non conventional” medium like Internet to promote the product.
Meanwhile, brand activation would be done at various touchpoints in critical markets. It includes product demonstrations and consumer allurements. The company might explore the option of one off regional level brand ambassador for Kerala and Bengal to catapult sales.
The 30 seconder film which will be released pan India will be based on two key emotions which are fear and protection. Unlike previous films made on rational platform, this will have a tangible emotional pay off.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
