MAM
BenQ Mobile kickstarts India operations
BANGALORE: BenQ Mobile has kickstarted its India operations today. Following BenQ’s announcement to acquire the Siemens Mobile Devices Division in June, the new company started its operations according to the initial plan, on 1 October, 2005.
With a combined estimated global market share of 5.2 per cent and a number six position in the international mobile manufacturers ranking, the new company is aiming to become one of the leading players in mobile products.
BenQ Mobile will have Clemens J Joos as its CEO and BenQ Corp executive vice-president and chief marketing officer Jerry Wang will assume the responsibility as chairman for BenQ Mobile.
“We are happy with this partnership which combines the strengths of our two organizations allowing us to benefit from each other and making the best of both. We have over 7,000 committed employees who are very much looking forward to creating a great company and to launching elegant yet exciting products in the coming year,” said Joos.
“The synergies created by this partnership, and the eagerness shown by employees on both sides, make us look to the future with great pride and confidence,” said BenQ Corporation chairman and CEO K Y Lee.
Established in 2005 the new business group will build on the success of its innovative parent companies. BenQ Mobile creates value for its customers bearing strong consumer focus in mind and the needs and desire of consumers around the globe. The company’s headquarter is based in Munich.
Through this acquisition, BenQ is able to combine its heritage in the consumer electronics business as a leading and rapidly growing manufacturer of networked digital lifestyle products, such as LCD TVs, displays, mp3 players, digital cameras, projectors, and optical storage, with Siemens’ technological expertise in mobile devices.
Through a licensing agreement, BenQ Mobile is allowed to utilise the Siemens brand for 18 months. Until 2006 both brands will coexist. A new combined brand will be introduced in the second half of 2006 for a transition period of up to five years.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
