Brands
Bengaluru’s Fastrack Music Run attracts 8,000 footfalls
BENGALURU: Braving torrential rain, 8,000 people came to the Bengaluru leg of the Fastrack Music Run on Saturday, 19 August 2017. The event creators Fresh Events Global, The Music Run™, managed to rope in a r of sponsors – these included Titan Company Limited’s funky brand Fastrack as the title sponsor. Other sponsors were ACT Fibernet, Harman, Nokia, United Colours of Benetton, Pringles, Sofit, Pepsi Black, Budweiser Experiences, Radio Indigo, Clarks Exotica, Vh1, INOX and Himalayan Water.
The event promoters, Baseline Ventures, say that the Bengaluru event has been one of the best they’ve seen with the crowd really getting into The Music Run spirit. The event paid good dividend to the sponsors.
A Fastrack spokesperson said through a press release, “We are really bowled over with the response The Music Run by Fastrack has received this year. A seamless blend of music and fitness, today’s event is truly what Fastrack stands for – energy, excitement and self-expression. We received huge waves of entries for Fastrack’s first of its kind service, #Bookmyshoulder where concert goers booked a shoulder to get a better view of the performances on stage. The adult ball pit and life size beer pong was just as much in demand, with the customised tunnel night club experience being the highlight on the soundtrack. The vibe today was infectious and we’re really thrilled to have delivered a full blown experience, like no other.”
Baseline Ventures co-founder Vishal Jaison said, “We’ve had such a positive response since announcing that The Music Run by Fastrack was coming back to Bengaluru for the second time that we always knew this was going to be a great event – and the crowd today was fantastic. It was amazing to see people of all abilities running, dancing and partying together and enjoying great music every step of the way. People in Bengaluru have shown that they love this format and it represents the new generation of fun running events, where crowd sourcing and social media are used to enable people to actively shape and share the experience they have. The response we’ve seen to The Music Run, both here and overseas, demonstrates that there is a real appetite for it and we look forward to bringing an even bigger and better The Music Run by Fastrack event back to Bengaluru next year.”
Launched in 2014 by Fresh Events Global, The Music Run™ is claimed to be the ultimate 5k running and music festival. The creators say that for music lovers, casual runners and fun seekers, The Music Run™ is more like a party than a run – it is the only 5km fun run that puts music at the heart. The Music Run™ empowers participants to control the soundtrack of the run by voting for their favourite songs in the build up to the Event. Voting is via a bespoke ‘Music Voting App’ and the songs with the most votes make the official run playlist
Bengaluru is one of over 15 cities across three continents that The Music Run™ will be introduced to in 2017, making it one of the fastest growing fun run events of its kind worldwide. The Music Run™ was first held in Kuala Lumpur, Malaysia in 2014. The event creators claim that The Music Run™ has already been experienced by more than 185,000 participants across 22 events and 11 countries from Singapore to Shanghai. In 2017 The Music Run™ has inaugural events in Europe, Africa & the Middle East and expansion plans across Australasia, North & South America.
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
