MAM
Behrouz Biryani spices up Ramzan 2026 Iftar menu
Badshahi & Nawabi Iftar boxes plus a-la-carte haleem and sheer khurma roll out for the holy month.
MUMBAI: When the sun sets and the call to break fast echoes, Behrouz Biryani is ready to turn Iftar into a royal affair – one slow-cooked spoonful at a time. As Ramzan 2026 begins, the brand is refreshing its much-loved offerings with limited-time Iftar boxes, timeless favourites and a multi-format campaign that keeps tradition simmering while honouring the month’s spirit of patience and togetherness.
Leading the lineup are two grand Iftar boxes. The Badshahi Iftari Sandooq serves a lavish 7-course feast for 3–4 people: Royal Dates, choice of Royal Biryani, Royal Gosht Haleem with Kulcha, Zareen Murgh Shorba, Murgh Patti Samosa, Murgh Koobideh Kebabs, Phirni, Sheer Khurma, Gulrosh Soda Sharbat and a Luxe Choco Indulgence gift box. For smaller gatherings of 1–2, the Nawabi Iftari Khazana offers a refined 5-course spread with Royal Dates, Royal Biryani, Gosht Haleem with Kulcha, Phirni and Gulrosh Soda Sharbat. Customers can pick their preferred biryani variant in both.
Beyond the boxes, the a-la-carte Ramzan menu brings back crowd-pleasers, Gosht Haleem, Murgh Haleem, Zareen Murgh Shorba, Sheer Khurma, Murgh Patti Samosa, Phirni, Gulrosh Soda Sharbat, Royal Dates and a seasonal Rose Falooda. The Luxe Choco Indulgence box doubles as a festive gifting option.
The storytelling ramps up with two hero films. One, narrated by Vijay Raaz, dives into Behrouz’s royal roots, dum pukht technique, long-grain basmati and its signature 23-shahi-masala blend. The other spotlights the slow, patient craft behind Behrouz Haleem, framing it as the comforting reward after a day of fasting. A Mushaira series in collaboration with Tape A Tale, plus influencer-led stories of families sharing Iftar across India, keeps the cultural conversation flowing.
Rebel Foods chief marketing officer Nishant Kedia captured the ethos: “Ramzan is a deeply significant period for our consumers, rooted in patience, gratitude, and togetherness. At Behrouz, we approach the month with great respect for these traditions. Our Ramzan menu from slow-cooked haleem to thoughtfully curated Iftar boxes is crafted to remain consistent, comforting, and deeply satisfying, strengthening the trust our consumers place in us.”
In a month where food becomes more than fuel, Behrouz isn’t just serving biryani, it’s dishing out memories, one fragrant layer at a time. Whether you’re breaking fast solo or with a full table, these offerings promise to make the evening feel a little more regal.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
