MAM
Beardo initiates country-wide hunt for ‘India’s Next Mr Beardo’
Mumbai: Homegrown men’s lifestyle and grooming brand Beardo has announced a nationwide search for ‘India’s Next Beardo, 2021’. As an ode to its tribe of half a million Instagram followers that the brand serves, the search for the “Ultimate Mr Beardo” will commence on 10 August and one winner will stand a chance to win an exclusive modelling contract with the brand.
The hunt will also felicitate four-category title holders such as – “Mr Beard God” and “Mr Good Looks”, who will win a makeover at any one of the brand’s partner salons, a big Beardo goodies hamper, one-year exclusive subscription to all of its new product launches, and will be featured across the grooming brand’s national & international social media platforms, said the brand in a statement.
The brand’s in-house panel of experts comprising of stylists, groomers, creators will vet all entries and shortlist 25 participants who will then battle it out for the ultimate winning title of Mr Beardo and four coveted category titles. The esteemed panel of judges will include Bharat Beard Club, founder & president Vishal Singh, Mr World 2016, actor & influencer Rohit Khandelwal, celebrity stylist Daena Sethna, along with Big Bang Social, Collective Artist Network, head – branded content, Meghna Mehta. The shortlisted 25 Beardos will be given fun challenges that would help the panel understand their personality and overall spunk to reach their final selection.
Talking about the campaign, Beardo CEO Sujot Malhotra said, “Over the years we have witnessed men across the world embracing the Beardo within them and loving every minute of it. We are proud that we have been an instrumental part of getting the larger culture to celebrate the masculine charm through its quintessential mark – the beard. To further this agenda of celebrating manhood, we are proud to launch India’s Next Beardo – a property that will allow us to give a platform to the most charismatic men out there to showcase their charm.”
The two-week-long hunt is currently inviting entries till 25 August and the entry details are available on Beardo’s official Instagram handle.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
