MAM
Beardo initiates country-wide hunt for ‘India’s Next Mr Beardo’
Mumbai: Homegrown men’s lifestyle and grooming brand Beardo has announced a nationwide search for ‘India’s Next Beardo, 2021’. As an ode to its tribe of half a million Instagram followers that the brand serves, the search for the “Ultimate Mr Beardo” will commence on 10 August and one winner will stand a chance to win an exclusive modelling contract with the brand.
The hunt will also felicitate four-category title holders such as – “Mr Beard God” and “Mr Good Looks”, who will win a makeover at any one of the brand’s partner salons, a big Beardo goodies hamper, one-year exclusive subscription to all of its new product launches, and will be featured across the grooming brand’s national & international social media platforms, said the brand in a statement.
The brand’s in-house panel of experts comprising of stylists, groomers, creators will vet all entries and shortlist 25 participants who will then battle it out for the ultimate winning title of Mr Beardo and four coveted category titles. The esteemed panel of judges will include Bharat Beard Club, founder & president Vishal Singh, Mr World 2016, actor & influencer Rohit Khandelwal, celebrity stylist Daena Sethna, along with Big Bang Social, Collective Artist Network, head – branded content, Meghna Mehta. The shortlisted 25 Beardos will be given fun challenges that would help the panel understand their personality and overall spunk to reach their final selection.
Talking about the campaign, Beardo CEO Sujot Malhotra said, “Over the years we have witnessed men across the world embracing the Beardo within them and loving every minute of it. We are proud that we have been an instrumental part of getting the larger culture to celebrate the masculine charm through its quintessential mark – the beard. To further this agenda of celebrating manhood, we are proud to launch India’s Next Beardo – a property that will allow us to give a platform to the most charismatic men out there to showcase their charm.”
The two-week-long hunt is currently inviting entries till 25 August and the entry details are available on Beardo’s official Instagram handle.
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
