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BDO to sponsor Women’s Field Hockey Champions Trophy
MUMBAI: One of the world’s largest accounting and consulting organisations, BDO International, is the naming rights partner of the 11th women’s Champions Trophy hockey tournament. The event will take place in Sydney between 29 November and 7 December this year.
An official release informs that the event will be known as the BDO Hockey Champions Trophy Women Sydney 2003. BDO’s partnership with the Champions Trophy is part of a four-year global sponsorship agreement signed with the International Hockey Federation (FIH) late last year.
The tournament will serve as a warm up for the Athens Olympic Games in August next year. The Australian women’s hockey team, the Hockeyroos, will be joined by world champion Argentina and Champions Trophy titleholder China, in the nine-day event. Other competing teams are World Cup silver medallist The Netherlands, England and Korea.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
