MAM
BCCI Seeks media buying partner for Tata IPL 2025
MUMBAI : The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for agencies looking to manage media buying and strategy for the Tata IPL 2025—a golden opportunity to shape the marketing of one of the world’s biggest sporting spectacles.
The selected agency will be responsible for the pan-India media strategy, ensuring effective allocation of budgets across multiple platforms, including television, radio, digital, print, out of home an out of home innovations.
Interested parties must confirm their participation via email at rfq@bcci.tv and demonstrate their capability to handle media buying across all listed platforms at a similar scale.
Eligible agencies will be asked to submit a detailed proposal, including:
* A comprehensive media plan and strategy for IPL 2025 within a budget of Rs 30 crores (excluding taxes), with cost breakdowns for each medium.
* Proof of work and in-house expertise in media buying across all platforms.
* Agency fee, commission, or cost per medium.
* Discount structures for bulk buying.
* Innovative outdoor marketing ideas.
The deadline for participation it the EOI is 10 March 2025, while the proposal submission document too has an end date of 13 March 2025.
With the IPL being a marketing juggernaut, this opportunity promises not just visibility but a chance to shape how millions engage with the tournament. Let the bidding begin!
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
