MAM
BC Web Wise & Pentonic partner to unveil ‘The Great Indian Art Fair’
Mumbai: BC Web Wise, a digital marketing agency, has unveiled its latest project for the pen brand Pentonic – The Great Indian Art Fair. The vibrant fair aims to unite artists, creators, and enthusiasts in a shared appreciation of the diverse artistic expressions that define the country, all using Pentonic’s range of pens as their tool of choice.
In partnership with Pentonic, BC Web Wise has brought its strategic creativity and digital expertise to curate an unforgettable experience that transcends the ordinary. The Great Indian Art Fair will feature a range of exhibitions, workshops, and live art sessions, all aimed at showcasing the depth and diversity of Indian art – from time-honored classics to contemporary creations.
“The Great Indian Art Fair is more than just an event,” explained BC Web Wise senior creative director Yorick Pinto. “It’s a movement that ignites a uniquely Indian spirit of creativity within everyone.”
“The Great Indian Art Fair is a tribute to the incredible diversity of Indian art and culture,” said Linc Ltd assistant marketing manager Mayank Sagar, “We invite everyone to join this journey as we celebrate the boundless potential of our nation’s artists.”
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
