MAM
BC Web Wise bags Nilon’s digital mandate
MUMBAI: Full service digital agency BC Web Wise has won the digital account of Nilon Enterprises for its Nilon range of processed foods.
The agency will be responsible for establishing the brand‘s presence on the digital platform. This includes creating and managing the brand‘s website, social media presence as well as the search and media functions.
Nilon’s portfolio includes range of products including ketchups, jams, vermicelli, squashes and ready to cook foods. It approached the agency with the brief of spreading awareness about its range of products to the growing online community under the brand positioning of ‘Authentic Taste‘.
Nilon head of marketing Sameer Penkar said, “My earlier experience working with BC Web wise on Pidilite brands, Fevikwik and M Seal, was positive. They offer customised solutions as per the category dynamics and client needs. The agency also puts in a good amount of manpower resources (with diverse backgrounds) to expedite the project, ensuring regular follow ups with involvement of the top management. BC Web Wise has the right talent, demonstrates an innovative approach and always seems to be ‘hungry‘ for quality work.”
BC Web Wise founder-MD Chhaya Balachandran Iyer added, “We are really looking forward to working on the exciting range from Nilon. The brand is open to edgy creative communication so this is a very rich and fertile ground for us.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
