MAM
BC Web Wise bags Nilon’s digital mandate
MUMBAI: Full service digital agency BC Web Wise has won the digital account of Nilon Enterprises for its Nilon range of processed foods.
The agency will be responsible for establishing the brand‘s presence on the digital platform. This includes creating and managing the brand‘s website, social media presence as well as the search and media functions.
Nilon’s portfolio includes range of products including ketchups, jams, vermicelli, squashes and ready to cook foods. It approached the agency with the brief of spreading awareness about its range of products to the growing online community under the brand positioning of ‘Authentic Taste‘.
Nilon head of marketing Sameer Penkar said, “My earlier experience working with BC Web wise on Pidilite brands, Fevikwik and M Seal, was positive. They offer customised solutions as per the category dynamics and client needs. The agency also puts in a good amount of manpower resources (with diverse backgrounds) to expedite the project, ensuring regular follow ups with involvement of the top management. BC Web Wise has the right talent, demonstrates an innovative approach and always seems to be ‘hungry‘ for quality work.”
BC Web Wise founder-MD Chhaya Balachandran Iyer added, “We are really looking forward to working on the exciting range from Nilon. The brand is open to edgy creative communication so this is a very rich and fertile ground for us.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
