MAM
BC Web Wise appoints Chagas Ferdinando as the Senior Creative Director
MUMBAI: A leading independent digital marketing agency BC Web Wise appoints Chagas Ferdinando as senior creative director. Chagas will be responsible for planning and overseeing the creative brand campaigns for BC Web Wise.
He has been part of the digital advertising industry since 2003. Chagas began his career at BC Web Wise before moving to Law & Kenneth, Techshastra and then to Saatchi & Saatchi part of the Publicis Group. He has worked with brands across FMCG, telecom, insurance, fashion, reality, and entertainment verticals – BigBazaar, Idea Cellular, IDBI Federal Life Insurance, Steve Madden, Tata Value Homes, NEWish, to name a few.
Talking about the new appointment BC Web Wise founder and MD Chaya Bhardawaj said, “Chagas Ferdinando has to lead our creative team as creative director before he ventured off on his own a few years back and then did a few stints in network agencies. He has always been a part of our family, no matter where he was, we share a very closely-knit family connection with members like him, right from what he did for the brands we serviced, to fathering his twins. He has always been a designer who thinks out of the box, with a keen eye on branding and consumer connects, coupled with what’s trending on digital. He has always had really cool ideas that break the clutter in the market. He won a lot of metals for us in his earlier stint with us and we are all excitedly looking forward to more of such delightful work from him.”
Commenting on the new appointment, BC Web Wise chief creative officer Dinesh Swamy said, “The creative act is a responsibility, where the end-user gets to not only witness but experience ideas. It has become challenging to combine emotions and Call To Actions for a better impact. Appointing Chagas as the senior creative director will add a new dimension to our creative process and solve our challenges with his new-age design knowledge of storytelling. I have worked with him earlier and am excited for him to be part of the team and create magical work”
Speaking about his new appointment BC Web Wise senior creative director Chagas Ferdinando said, “I am super excited to be back in this fishpond after a decade to work with Chaaya and team. 2020 is a momentous year and brands will need to work harder than ever to provide value across platforms to become a part of their target audience consideration and stay there."
Brands
Nykaa exclusively launches Illiyoon in India
Korean dermocosmetic brand joins Nykaa’s decade-long Amorepacific portfolio.
MUMBAI: Nykaa just dropped Korea’s gentlest glow-up on India because when your skin barrier needs backup, Illiyoon arrives like a K-drama hero with perfect timing. Nykaa has strengthened its dominance in the Korean beauty category with the exclusive India launch of Illiyoon, the trusted dermocosmetic brand from Amorepacific known for barrier-focused face and body care. The move deepens a partnership that began in 2016 with Innisfree and expanded to include Laneige, COSRX, Sulwhasoo and Aestura, making Nykaa home to India’s largest curated Korean skincare, dermocosmetics and haircare lineup.
Illiyoon arrives amid surging demand for gentle, clinically backed formulations targeting sensitive and dry skin. Hero products such as the ATO Lotion and ATO Concentrate Cream harness patented Soy-Ceramide and Ceramide Skin Complex 2.0 technologies to deliver high-performance hydration and barrier repair suitable for all age groups.
Nykaa Beauty, executive director and CEO Anchit Nayar said, “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. The launch of Illiyoon marks the next chapter as Indian consumers increasingly prioritise barrier health and sensitive-skin solutions.”
Amorepacific India managing director & country head Paul Lee added, “The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market. Following the successful launch of Aestura, we are delighted to introduce Illiyoon as our second K-derma brand in collaboration with Nykaa.”
The launch reflects the rapid rise of ingredient-conscious, efficacy-driven skincare in India, where K-beauty continues to resonate with consumers seeking science-led yet gentle solutions. With Illiyoon now exclusively on Nykaa, the platform isn’t just expanding its K-beauty shelf, it’s giving Indian skin a softer, stronger chapter in the never-ending glow-up story.
