MAM
BC Web Wise announces top management rejig
Mumbai: Digital marketing agency BC Web Wise on Monday announced major changes in its top management. The company has appointed Arijit Basu as VP – strategy & growth, Gaurang Menon as chief creative officer, and Krishal Mehta as AVP – media head.
Commenting on the new development, BC Web Wise founder and MD Chaaya Baradhwaaj said, “Over two decades as a digital agency, we can now see that digital has totally come of age and is becoming a top priority for CMOS and CEOs. It is also getting a bigger share of the ad spend. So today, as we evolve from a digital agency to a marketing agency partner to the client, we are ensuring that we also beef up our top of pyramid strength with carefully hand-picked talent.”
Menon was previously associated with companies such as Madison, and iContract. This is his second stint at BC Web Wise. “Having worked with Chaaya and some of the existing team members years back it’s great to see that the soul of the company is still intact and buzzing after all these years. My mandate is very clear and simple – to help take the Creative product to the next level, along with key stakeholders, and to enable more digital innovations for our clients,” said Menon.
Basu has been in the industry for over 17 years and has made significant contributions to content and business development. Talking about his new role, he said, “As a new fish in the organisation, I look forward to working across different functions and teams in building sustainable growth through strategic planning. My aim is to help build more efficient client offerings via creative solutions and new tech offerings.”
“I will be actively engaging in brand discussion for building metaverse and creating NFTs. Exciting days ahead with a visionary like Chaaya at the helm, I am looking forward to exploring a whole new dimension of brand solutions in the digital formats and constructing new age solutions for clients and partners in the coming months,” added Basu.
Speaking about his role within the organisation, Mehta said, “Given the new normal we are rapidly seeing technology adoption like AI, blockchain & IoT which will emerge at the forefront of disruption. It is a privilege to have the opportunity to spearhead the Media vertical with a veteran-like Chaaya and drive the agency’s integrated media. My task is to elevate existing media functions by crafting MarTech solutions with deep tech integration to solve business problems.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
