Ad Campaigns
BBH’s three quirky films for Creo Mark 1 smartphone
NEW DELHI: The CREO Mark 1, which claims to come out as a new phone every month with never-heard-before features, has now come out with three quirky films that show how its features Echo, Sense and Retriever can be used in different situations. The creative agency is BBH India.
The aim of the Bangalore based consumer technology company Creo is to make sure that ‘what you see is what you get.’ Earlier, the process of metamorphosis showed that software updates could transform the smartphone experience.
The short films tease the use-cases in which the end-customer will need unique features. These videos, active on all company properties, are going to be integral add-ons to the extensively spread out digital campaign that the brand has undertaken.
The aim is to show how life becomes simpler with a smartphone and #MakeBetter Android with features like Echo, Sense and Retriever that are in-built in the Fuel OS that runs CREO Mark 1. The three films employ metaphorical elements, making the core proposition simple to understand, while being relatable to consumers in a humorous manner.
The messages are – with these features, one will never miss a call again because Mark 1 will Echo it; search for anything in your phone that is overflowing with apps and data only by typing it out and Mark 1 will Sense it; and never lose a phone to a thief as it can be got back with a Retriever.
To understand how Echo, Sense and Retriever can be used in different situations, BBH India explains these unique and useful features playfully and vivaciously.
Speaking about the campaign, BBH India Managing Partner and Chief Creative Officer Russell Barrett said, “The excitement of ‘Making’ and helping craft this brand from the very beginning is quite a trip. Along with the lovely people at CREO and through BBH Live we managed to conceive of, write, direct and co-produce these simple, stylish looking films. Hopefully the simplicity and the finish will be something that people appreciate and like.”
Video Links:
Credits
Agency – BBH
Creative Team
Chief Creative Officer – Russell Barrett
Creative Partner (Copy) – Aamir Rangwala
Creative Partner (Art) – Shirin Kekre
BBH Production
Executive Producer – Niddhish Puuzhakkal
Account Management
Managing Director – Arvind Krishnan
Business Head – Delon Mascarenhas
Sr. Business Partner – Khadija Attarwala
Business Partner – Nabanita Chatterjee
Production House – Black Sheep Live
Director – Niddhish Puuzhakkal
DOP – Shikhar Bhatnagar
Production Designer – Dipankar Das Gupta
Cast – Ayush Mehra / Himani Sisodiya / Anshul Kumar / Sharad Gore
Music Composer – Atif Altaf
Vocals – Nayanthara / Thomson
Lyrics – Niddhish Puuzhakkal
Costume – Sania Momin
Make up/ Hair – JD Jagtap
Assistant Directors – Kushnaas Jamshedji / Mohammed Sabahuddin / Carlton Dsilva
Online Editor – Khushal Morajkar / Mathews John ( Splice Studios)
Offline Editor – Unni Krishnan / Arvin Maben (Pixion)
Sound Engineer – Devang Rachh (Splice Studioz) / Rishab Agarwal ( Splice Studioz)
Line Producer – Liyakat Ali
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
