Ad Campaigns
BBH India wins creative duties of UniScholars
Mumbai: UniScholars, a premier and rapidly growing integrated study-abroad platform with end-to-end solutions across a student’s ‘Study Abroad’ journey has assigned its creative mandate to BBH India, a creative agency under Publicis Groupe India.
In a hotly contested multi-agency pitch, BBH India stood out by demonstrating sharp digital-first thinking at the forefront of its strategy and creativity. The business will be managed by the Mumbai office of BBH India.
As part of the integrated mandate, BBH will partner with the UniScholars team to develop a strong identity and brand salience among the target audience, supporting them in their ambition of making the brand a partner of choice for students looking to study abroad.
BBH India has grown into a creative powerhouse with offices in Mumbai and Gurugram and a repertoire of highly effective, consistent, and modern marketing solutions spanning across advertising, design, digital, consulting, and experiential. The agency has created award-winning integrated campaigns for brands like Uber, Tinder, Caratlane, Times Prime, Coverfox, OkCupid, and Acko Insurance in the tech space.
Speaking on the win, BBH India COO & MD Himanshu Saxena said, “BBH India has great reputation of building digital-first brands with modern creativity and full-funnel solutions designed for digital, social & e-comm platforms. We love brands with bold ambition and found the UniScholars team brimming with the same spirit. Super excited to bring to life our ‘Zag’ quotient while partnering UniScholars for future success!”
UniScholars CMO Abhishek Sharma added, “UniScholars was established in 2021 with a steadfast mission to mitigate any obstacle a student may face while pursuing their aspirations to study abroad. As a company, we have achieved several significant milestones, and we are now keen on enhancing our visibility among students who encounter such challenges. We are confident that BBH will be able to help us with creative excellence to connect with our audiences. In pursuit of this objective, our partnership with BBH is aimed at achieving our goals of reaching out to students across India through creativity.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
