Ad Campaigns
BBH India launches ad campaign for Mumbai eatery – Gustoso
MUMBAI: BBH India has launched an ad campaign for Gustoso, the latest addition to Mumbai’s fine dining scene.
The insights for the campaign came from common misconceptions people have about Neapolitan food. Statements like, ‘pizza’s need to be thin and crispy or they need to be laden with ketchup or Tabasco’, ‘pasta needs to soft’ and so on were common fallacies appearing as part of reviews across popular food listing websites. BBH decided to use quirk and wit to educate people about authentic Neapolitan cuisine.
The press ads display artistic illustrations of Neapolitan stereotypes and food paired with humorous headlines.
The campaign will employ an integrated strategy that includes print ads, posters, outdoor, radio and digital activations.
Speaking about the campaign, BBH India managing partner and chief creative officer Russell Barrett said: “Print ads in mainstream media have either become dull reminders of TV commercials (read key visuals) or purely functional reminders that you’d rather forget. We wanted to ensure we communicated, engaged and entertained people while still only doing print. Because it’s possible.
Gustoso is unique in that it doesn’t cater to what we’re used to in Italian food. The food here is lovingly crafted to taste like genuine Italian cuisine. Whether you like it or not. We hope to have captured the spirit of the offering and the spirit of the people of Naples as well. Most importantly we hope we’ve been able to create enough curiosity for the growing tribe of foodies in this city to visit Gustoso.”
Indianapoli Hospitality partrner Arja Shridhar says “At Gustoso, we want our patrons to experience food that pleases all their senses. We have taken great effort in designing the menu with the help of Chef GiulioAdriani to ensure that we provide dishes with freshest ingredients at the same time are lip smacking, as you would experience in Naples. The team at BBH has skillfully put together communication that helps us convey this and break the clutter with jest.”
The campaign is created by BBH. Sapna Ahluwalia is the Art director and Yohan Daver, Shivani Krishan are copuwriters for the campaign.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
