MAM
BBH India appoints Paul Ward as its managing partner
MUMBAI: BBH (Bartle Bogle Hegarty) India has appointed Paul Ward as its managing partner. The position has been lying vacant since Priti Nair left a few months ago to form her own outfit.
Ward was part of the original team that launched the Mumbai business in 2008. He left Mumbai in late 2010 and since has been based in Singapore working on various projects across the region including the forming of the recently announced partnership with The Mill in Asia.
Says BBH India Managing Partner Subhash Kamath, “All of us are delighted to have Paul join our management group in India. He‘s been an integral part of our start-up and it‘s great to have him back again. As we grow and expand, it‘s critical for us to create better partnerships, better services and processes – all leading to great work. Paul‘s global experience and skills will be invaluable to us. And importantly, Paul brings a lot of fun and laughter to the table.”
Adds Ward, “I‘m very excited to be returning to India. I‘ll be hitting the ground running, as there are lots of things to do both internally and externally. I‘ll be working hard to build more collaborative partnerships with the very best design, digital, film and experiential businesses across India.”
BBH India handles various clients such as Marico, L&T, TVS and Lakme.
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
