MAM
BBH India appoints Paul Ward as its managing partner
MUMBAI: BBH (Bartle Bogle Hegarty) India has appointed Paul Ward as its managing partner. The position has been lying vacant since Priti Nair left a few months ago to form her own outfit.
Ward was part of the original team that launched the Mumbai business in 2008. He left Mumbai in late 2010 and since has been based in Singapore working on various projects across the region including the forming of the recently announced partnership with The Mill in Asia.
Says BBH India Managing Partner Subhash Kamath, “All of us are delighted to have Paul join our management group in India. He‘s been an integral part of our start-up and it‘s great to have him back again. As we grow and expand, it‘s critical for us to create better partnerships, better services and processes – all leading to great work. Paul‘s global experience and skills will be invaluable to us. And importantly, Paul brings a lot of fun and laughter to the table.”
Adds Ward, “I‘m very excited to be returning to India. I‘ll be hitting the ground running, as there are lots of things to do both internally and externally. I‘ll be working hard to build more collaborative partnerships with the very best design, digital, film and experiential businesses across India.”
BBH India handles various clients such as Marico, L&T, TVS and Lakme.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
