Ad Campaigns
BBH crafts a new marketing campaign for Kraft Heinz
Mumbai: BBH has launched an exciting new campaign for Kraft Heinz’s latest offering, specially made for India – Heinz Tomato Twizt. The campaign is inspired by Kraft Heinz’s purpose – ‘Let’s Make Life Delicious.’
The 360-degree campaign created and executed by BBH India includes two films for TV and digital, OOH, OTT integrations, and social media outreach.
“Heinz Tomato Twizt is a one of its kind innovation made with quality tomatoes and Heinz’s secret spice mix – keeping in mind the Indian consumer’s taste and preferences and to suit the Indian palate,” said the statement.
“We often see picture-perfect shots of mouth-watering food in advertising. To break the clutter, we wanted to visually show just the opposite,” said BBH India executive creative director Aarti Srinivasan. “Enter last night’s cold pizza and burnt pakoda, with the idea of how Heinz Tomato Twizt is a saviour of food gone wrong. So, to all the bad cooks out there, don’t fear experimenting in the kitchen. Heinz is here to rescue.”
“Our campaign is built on a strong consumer insight – which is ‘It’s often the small twists that make a big difference’ be it in food or life. We truly believe a small twist like adding Heinz Tomato Twizt can elevate the taste of any dish, and even be the saviour of food gone wrong or bland food,” commented Kraft Heinz MD Asia trading Rafal Walendzik.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
