MAM
BBDO ropes in Atin Wahal as EVP Mumbai
MUMBAI: Former Publicis SVP Atin Wahal has joined advertising agency BBDO as the new executive vice president. Wahal will head the Mumbai office.
BBDO Asia chairman and CEO Jean-Paul Burge says, “This is a key role in a key market for a key office. India and BBDO India are booming and I have no doubt Atin will make a great success of taking our Mumbai office to greater heights. We have a fantastic team there and a tremendous culture which I am certain he will bring an exciting new dimension to.”
Wahal adds, “I have always considered myself being in the business of storytelling for brands and I am thrilled to be a part of the team who is the best in the business not only in India but the world. What got my attention when meeting Josy, Ajai and JP is how simplistic but thorough the approach is towards their brands which lends itself to the philosophy of ‘acts, not ads’. In the last 10 years, BBDO India has been the most effective and creative agency in the world and I look forward to making the agency and its clients shine even brighter.”
BBDO India chairman and chief creative officer Josy Paul mentions, “Atin is a hands-on advertising and brand management champion with a strong business acumen. He is a believer and partitioner of our ‘Acts Not Ads’ mantra and a keen follower of social movements led by brands–including our work on Gillette, Ariel, Whisper, Mirinda, Quaker, Visa, SC Johnsons, All Out and Aviva Life Insurance. We are thrilled to have him on our side. Spiritually, he is already one of us.”
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
