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BBDO New York’s hat trick at London ad awards
NEW YORK: BBDO New York was the most awarded individual agency at this year’s London International Advertising Awards (LIAA), dominating the television/cinema competition with awards in seven different categories. This marks the third year in a row that BBDO New York has topped the London International Advertising Awards.
BBDO New York captured a total of seven awards for its television work on behalf of six different clients, including the “Best Campaign” award for its New York Miracle spots which featured New York personalities (such as Woody Allen, Kevin Bacon, Billy Crystal, Robert DeNiro, Henry Kissinger and Ben Stiller) living out their New York dreams. The campaign was created for the Office of the Mayor of New York City after September 11.
BBDO New York’s achievement at the London International Advertising Awards follows the release last week of findings from The Gunn Report. This annual tabulation of the award winners from the top international and national creative competitions, named BBDO Worldwide the most awarded agency network of the year, and BBDO New York, one of the top 10 most awarded individual agencies in the world.
The London International Advertising Awards is one of the most prestigious events of its kind. This year, more than 16,000 entries were received, representing 76 countries. However, less than one per cent of the total entries were awarded statues. To receive a statue, an entry must receive a score of at least 9 points out of a maximum of ten. The LIAA was founded in 1985 and honors the world’s most creative advertising in television/cinema, print, package design, radio and interactive media.
The agency also won in the nonalcholic beverages category. It made the Britney – Then & Now for Pepsi.
BBDO New York is the flagship office of BBDO Worldwide, the third largest global agency network. In 2001, BBDO New York was named “Agency of the Year” by Creativity magazine; and BBDO Worldwide was named “Global Agency of the Year” by Ad Age, Ad Age Global, and Adweek, making BBDO the only agency to receive the top honour from every leading industry publication in the same year.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
