MAM
BBDO bags Racold’s creative biz
MUMBAI: BBDO India has won the creative mandate of Racold Thermo’s flagship water heater brand, Racold, following a multi-agency pitch involving iterations over two months.
The account will be handled out of Mumbai office of the agency. The agency will be looking after the creative of both ATL and BTL campaigns of the brand.
Racold Thermo MD Mathew Job said, “Over the last few weeks, we have gone through a rigorous process to select an advertising agency to partner with us. We are excited to travel the next phase of our brand journey in partnership with BBDO.”
BBDO India CEO Ajai Jhala added, “Racold has been an integral part of more Indian bathrooms than any other brand and now wants to play a more active role in people’s lives. We, at BBDO, are very excited that we have been chosen to take Racold the next horizon”.
Racold Thermo is a fully owned subsidiary of Ariston Thermo Spa. With a complete range of electrical, gas and solar water heaters, Racold Thermo is now providing complete water heating solution to all the sectors i.e. domestic, commercial and industrial.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
