MAM
BBC Worldwide makes US Library Sales appointment
LONDON: Focussing on increasing its share of the global stock footage market, BBC Library Sales has appointed Jan Ross to manage its activity in the US. Her designation is BBC Worldwide America’s senior vice president, Library Sales.
Reporting to BBC Library Sales managing director Simon Gibbs and based in Los Angeles, Ross will manage the overall strategy in the US for the company’s motion imagery licensing business.
Gibbs was quoted in an official release saying, “Ross’ track record in the industry will be invaluable in driving forward our ambitious business plans. She has become a member of the team at a time when our business is going from strength to strength on both sides of the Atlantic and I am looking forward to her further increasing our profile in the US market.”
With more than 20 years’ senior management experience in stock footage marketing, film production and the commercial film licensing business, Ross was a founder of the Energy Film Library. She led the company’s global expansion, conversion of its digital assets to digital media, and the development of its Internet strategies, prior to selling Energy assets to Getty Images in 1997.
Following this acquisition, she served as the chief executive officer of Getty’s film division and as a member of the senior management team of gettyone, the creative channel of the company.
After leaving Getty in 2000, Ross has served as an executive of Blacklight Films, which recently produced the broadcast series, America! BBC Library Sales operates from offices in London and regional offices in New York, Los Angeles, Toronto, Sydney and Tokyo.
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
