MAM
BBC World to air vignettes on Asia Pacific
BBC World, BBC’s commercially funded 24-hour international news and information channel, has launched a series of eight 60-second vignettes called Asia Pacific Guides, which features key destinations in Asia.
The vignettes, sponsored by the Pacific Asia Travel Association (Pata), will be shown in between programmes on the channel, for the next eight weeks.
Each vignette will give viewers a brief insight into what to see and do at a certain destination. The campaign will air exclusively on the channel’s Asia Pacific and Europe feeds, reaching 119 million households, a company release states.
Pata is a recoginsed authority on Asia Pacific travel and tourism, which provides leadership to the collective efforts of nearly 100 government, state and city tourism bodies, over 55 airlines and cruise lines and various travel industry companies.
BBC World has used footage sourced from the National Tourism Organisations of Australia, India, Canada, Hong Kong, Macau, Malaysia, Singapore and Taiwan to create this series.
Pata will sponsor the series as a part of its Project Phoenix, a global consumer communications campaign to reinvigorate travel and tourism in the region. The industry has seen a downfall following the Sars epidemics, the terrorist attacks in Bali and the wars in Afghanistan and Iraq.
Recently, the international labour organisation had stated that about 6.5 million jobs were lost in the global travel industry in 2001-’02 and at least five million retrenchments are anticipated in the next one year, unless the consumer confidence in the industry is restored.
The release quotes Pata president and chief executive officer Peter de Jong, as saying,”The highly motivational BBC World vignettes will play an important role in rebuilding consumer and business confidence in travel to and within the region.”
He said Pata’s new website, www.TravelWithPATA.com gives details about travel to Asia.
BBC World’s account director (North Asia) Simone Page says, “This is very exciting for us, proving yet again the power of pan-regional TV as a platform for communicating messages globally. We are happy to be a part of Pata’s communication drive.”
Brands
Alpino crosses Rs 100 crore revenue, clocks rapid growth in health foods
Shilpa Shetty-backed brand scales 5X in two years on wellness demand
MUMBAI: Alpino has crossed the Rs 100 crore annual revenue mark, underscoring its rapid rise in India’s fast-expanding nutrition and wellness market.
The Surat-based brand has recorded 2.5X year-on-year growth and a fivefold jump over the past two years, scaling from Rs 20 crore in FY24 to Rs 100 crore in FY26. The performance reflects a broader shift in consumer preferences towards healthier, high-protein and clean-label food options.
Founded with a focus on making nutritious food accessible, Alpino has built its presence across digital-first channels, including e-commerce and quick commerce, alongside a growing footprint in modern retail. The company credits its growth to a mix of product innovation, affordability and a steady expansion of its portfolio.
The brand has also benefited from the backing of Shilpa Shetty, whose association has strengthened its positioning in the health and wellness space. Her emphasis on balanced living aligns closely with Alpino’s promise of wholesome, everyday nutrition.
A spokesperson for Alpino said the milestone reflects growing consumer trust. “Crossing Rs 100 crore in revenue is not just a number for us, it reflects the trust consumers have placed in our products,” the spokesperson noted, adding that the company remains focused on innovation and expanding reach.
Looking ahead, Alpino plans to deepen its distribution network, introduce new product lines and continue investing in supply chain and consumer engagement. The company has set an ambitious target of reaching Rs 500 crore in revenue over the next two years.
As awareness around health and fitness continues to grow in India, Alpino’s sharp trajectory suggests that the appetite for better-for-you foods is only getting stronger.
