MAM
BBC World lines up two year end specials
MUMBAI: BBC World will be airing two special year-end one-hour episodes – Review 2004 and India: The Year Ahead. These specials will take a hard look at the year gone by.
These specials will be broadcast on 26 December and 2 January under the India Business Report segment.
UTV CEO Ronnie Screwvala will bring his insights of the macro economic headlines of the year. The programme produced by UTV, will be in the form of a panel discussion in which some of the most prominent economists and business leaders in India will discuss the main issues facing the Indian economy in 2004, and the challenges ahead in 2005. An audience featuring business students, entrepreneurs and corporate executives will also form a part of the discussion.
The panel discussions are preceded by viewpoints from Asian Development Bank deputy country manager Sudipto Mundle for 2004 and from Gurcharan Das for 2005.
The panel discussions include CRISIL Chief Economist Subir Gikran, Centre for Monitoring the Indian Economy MD Mahesh Vyas and Shell Group of Companies chairman Vikram Singh Mehta for the year that was and JM Morgan Stalnely MD Nimesh Kampani, Godrej Group chairman Adi Godrej and Oxus Research and Investments MD Surjit Bhalla for 2005 – what’s in store.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
