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BBC World lines up two year end specials
MUMBAI: BBC World will be airing two special year-end one-hour episodes – Review 2004 and India: The Year Ahead. These specials will take a hard look at the year gone by.
These specials will be broadcast on 26 December and 2 January under the India Business Report segment.
UTV CEO Ronnie Screwvala will bring his insights of the macro economic headlines of the year. The programme produced by UTV, will be in the form of a panel discussion in which some of the most prominent economists and business leaders in India will discuss the main issues facing the Indian economy in 2004, and the challenges ahead in 2005. An audience featuring business students, entrepreneurs and corporate executives will also form a part of the discussion.
The panel discussions are preceded by viewpoints from Asian Development Bank deputy country manager Sudipto Mundle for 2004 and from Gurcharan Das for 2005.
The panel discussions include CRISIL Chief Economist Subir Gikran, Centre for Monitoring the Indian Economy MD Mahesh Vyas and Shell Group of Companies chairman Vikram Singh Mehta for the year that was and JM Morgan Stalnely MD Nimesh Kampani, Godrej Group chairman Adi Godrej and Oxus Research and Investments MD Surjit Bhalla for 2005 – what’s in store.
MAM
Robot Falls Head Over Wheels for Hero Glamour X in Pehla Nasha
Futuristic 125cc bike sparks robotic romance in dreamy campaign airing during Men’s T20 World Cup.
MUMBAI: Love at first ride has officially entered the future and this time, even a robot couldn’t resist losing its mechanical heart. Hero Motocorp, together with creative agency FCB Interface, has launched a captivating new campaign for its latest motorcycle, Glamour X, that cleverly blends emotion, innovation, and nostalgia. Set in a dazzling futuristic world, the film follows a robot who falls hopelessly in love with the sleek design and advanced features of the Glamour X, all beautifully soundtracked to the evergreen melody of ‘Pehla Nasha’.
Positioned as India’s most futuristic 125cc motorcycle, Glamour X is rewriting the rules of the segment. By combining cutting-edge technology like cruise control with accessible pricing, Hero has transformed the 125cc bike from a practical commuter into a desirable, feature-packed machine.
Speaking about the campaign, Hero MotoCorp head of marketing Aashish Midha said the film perfectly captures Glamour X’s transformation, “We’re redefining the 125cc category by marrying cutting-edge technology with affordability. This imaginative story where even a robot from the future falls in love with the bike shows just how advanced and desirable Glamour X truly is.”
The campaign is currently live across television and digital platforms and is enjoying prime visibility during the ongoing Men’s T20 World Cup, ensuring maximum reach to cricket-loving audiences across the country.
In short, Hero has proved that romance isn’t just for humans anymore sometimes, it takes a motorcycle this cool to make even robots weak at the knees.
