MAM
BBC World launches ad campaign for ‘World News Today’
MUMBAI: With an aim to capture the Indian market, BBC World has launched a new advertising campaign in India for the new show World News Today which has started from 23 July.
It has released four print ads, two TVCs, two radio spots and one internet ad for the Asia-centric news show hosted by Nik Gowing.
BBC World marketing and communications head Vaishali Sharma elaborates, “As the show is focused for the Indian audience, the ad campaign is made to meet the needs of the Indian market. We are trying to reach out to the people by our ad campaign.”
“With a common tagline for all the ads which reads ‘what affects the world, affects you’, the campaign stresses upon the fact how global changes affect our lives in India,” she adds.
One of the print ads read ‘To know if we’re going to receive record rainfall this year, check the skies in Oman.’ The other ad states ‘To find out if petrol prices will rise. Keep an eye on America’s Middle East policy.’ To know if our foreign holidays will get cheaper one has to keep an eye at the US-China trade gap, explains one of the ads. The other ad asks to watch the show to discover how by walking into an Amercian mall, one can figure out job oppurtunities.
Sharma says that the print ads will be placed in almost all the leading dailies of major cities like Mumbai, Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, Chandigarh, Amritsar, Srinagar, Hyderabad. Meanwhile, the radio spots will be aired on Radio City and Radio One.
BBC World will run the 30-second TVCs only on Discovery, Travel and Living, AXN, Pix, Zee Café and Zee Studio who share a similar audience profile.
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
