MAM
BBC World launches ad campaign for ‘World News Today’
MUMBAI: With an aim to capture the Indian market, BBC World has launched a new advertising campaign in India for the new show World News Today which has started from 23 July.
It has released four print ads, two TVCs, two radio spots and one internet ad for the Asia-centric news show hosted by Nik Gowing.
BBC World marketing and communications head Vaishali Sharma elaborates, “As the show is focused for the Indian audience, the ad campaign is made to meet the needs of the Indian market. We are trying to reach out to the people by our ad campaign.”
“With a common tagline for all the ads which reads ‘what affects the world, affects you’, the campaign stresses upon the fact how global changes affect our lives in India,” she adds.
One of the print ads read ‘To know if we’re going to receive record rainfall this year, check the skies in Oman.’ The other ad states ‘To find out if petrol prices will rise. Keep an eye on America’s Middle East policy.’ To know if our foreign holidays will get cheaper one has to keep an eye at the US-China trade gap, explains one of the ads. The other ad asks to watch the show to discover how by walking into an Amercian mall, one can figure out job oppurtunities.
Sharma says that the print ads will be placed in almost all the leading dailies of major cities like Mumbai, Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, Chandigarh, Amritsar, Srinagar, Hyderabad. Meanwhile, the radio spots will be aired on Radio City and Radio One.
BBC World will run the 30-second TVCs only on Discovery, Travel and Living, AXN, Pix, Zee Café and Zee Studio who share a similar audience profile.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
