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BBC to provide news headlines on Taiwanese website
MUMBAI: The BBC has finalised an online agreement with ETtoday.com a news website in Taiwan. The BBC will provide news headlines and features from the BBC’s Chinese and English websites – bbcchinese.com and bbcnews.com – to the 36 million users of ETtoday.
Visitors to ETtoday.com will be able to access BBC news headlines, features and reports in Chinese and English provided by a global network of BBC correspondents and journalists based in key locations around the world. ETtoday.com VP Michelle Fang said, “We are delighted to be working with the BBC on this project – one of the most respected global news providers. We see our co-operation with the BBC as a significant step in our own goal to gain the respect of an international audience.”
bbcchinese.com provides Chinese news and information, in text and audio, to the Chinese diaspora across the world. There is in-depth analysis of global events, news summaries and features and an English learning micro site. bbcnews.com is the website of the BBC’s news services featuring news and analysis with a special emphasis on a global news agenda.
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Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
