MAM
BBC| Sadguru | Money Control| Film Companion and many more exciting podcast stations on Saregama Carvaan 2.0
MUMBAI: Saregama announced its tie up with eminent content providers to boost the podcast offerings of its recently launched product Carvaan 2.0, which also supports 5000 pre-loaded retro songs. Podcast line up now includes BBC, Sadguru, Money Control, Film Companion by Anupama Chopra, Popular Fever FM Originals like Jai Bajrangi featuring Sunil Shetty, Sai Nath featuring Jackie Shroff, Ramayana in iconic voices of Naseeruddin Shah, Anupam Kher, Om Puri, motivational talks, love stories & other interesting topics via Hubhopper podcasts. With these recent associations , Carvaan 2.0 becomes an undisputed single one stop audio destination for consuming varied content ranging from music , Bollywood interviews, financial advice, insights on relationships, kids content, health & general wellbeing to devotion among many other such topics across genres. Saregama Carvaan 2.0 is a first ever product, which offers not just pre-loaded music but also, aggregates and brings various genres of podcasts to one single platform, which consumers can access on-demand.
Carvaan 2.0 was launch with a very clear strategy of extending the relevance of the product from just lovers of retro music to every member of the family. The content acquisition driven totally, by what different age groups are consuming today via various platforms. Apart from offering 5000 pre-loaded evergreen songs , there are bedtime stories , rhymes, devotional series for young children, bollywood interviews, travelogues , motivational talks, love & horror stories, poetries for the younger generation, tips on carefree parenting , stock market analysis, BBC World Service English Podcasts like BBC Minute, WorklifeIndia, Crowd Science etc for other age groups.
Here is the overview of current podcast line up.
BBC World Service English Podcasts – BBC Minute, WorklifeIndia, Kalki Presents: My Indian Life, Crowd Science, Death in Ice Valley, The Assassination and People Fixing the World
Insights on life, relationships, health and all aspects of human wellbeing by Sadhguru, Founder, Isha Foundation
Bollywood Interviews and Film reviews by Anupama Chopra via Film Companion
Motivational talks, love & horror stories, shayari and poetry, tips & conversations on carefree parenting, and more top audio shows via Hubhopper podcasts
Dig Deeper into the stock market with Moneycontrol: Analyses of business news and history, and their impact on the markets
Fever FM original Jai Bajrangi – A very popular podcast on the life of lord Hanuman. Sunil Shetty has lent his voice to the character of Hanuman
Fever FM original Sai Nath : The life and journey of Saibaba featuring Jackie Shroff as Sai
Fever FM original Ramayan : Epic audio series featuring Naseeruddin Shah as Raavan, Anupam Kher as Dashrath, Javed Jafferi as Hanuman, Ratna Pathak Shah as Mantra, Jayati Bhatia as Kaikeyi and Om Puri as Narrator
Bachchan Recites Bachchan where Amitabh Bachchan himself recites Shri Harivansh Rai Bhachchan’s poems
Music stations of Tamil, Telugu, kannada , Malyalam and Assamese songs to cater to its regional listeners
Exclusive dedicated stations like M S Subhalakshmi, Rabindra Sangeet, Gurbani , Classical Carnatic, Hindustani Vocal and Instrumental
Other highly consumed and popular stations include Bhagwad Geeta ka Saar, Sampoorna Sundarkand, Nani Maa ki Nuskhe, Musafir hoon Yaaron, Wordgram, Open Mike, Bachchon ki Kahaniyan, Bedime stories among many others
Podcasts on various topics like travel, children stories and rhymes, mind body and soul, stories of various spices, wordgram
Gulzar’s Nazam, Poetries and more
Various devotional stations like Bhagwad Gita, Krishna Bhajan, Sai Chalisa and more
Additional 15000 Hindi songs via various playlists
Vikram Mehra, Managing Director, Saregama says, “ Carvaan 2.0 is not just an audio player with pre-loaded music but a full-fledged audio platform offering a very wide range of popular and relevant content for all age groups and every member of the family. Simplicity is the core of Carvaan, this version though has evolved in terms of content offering but with zero compromise on the simplicity and ease of access.”
This version of Carvaan gives access to 5000 pre-loaded songs, additionally to 15000 songs via wi-fi audio stations and various other podcasts. It offers other features like FM/ AM, USB, Bluetooth and a rechargeable battery. It comes with app compatibility, which gives easy access to pre- loaded library of songs and to various podcast stations. Setting up of wi-fi is extremely simple and is just a onetime process. The product comes with 1-year doorstep warranty backed by an all India service network.
Carvaan 2.0 is available in Classic Black and Emerald Green at Rs 7990. The same is also available in Gold variant as well with iconic Harman Kardon speakers in two colors – Champagne Gold and Rose Gold at Rs 12990. All versions are available on www.saregama.com
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
