MAM
BBC celebrates 90 years with campaign
MUMBAI: UK pubcaster The BBC has launched a new campaign celebrating over 90 years of innovation, telling the story of broadcasting, engineering and technological progress since 1922.
Innovation, the BBC says, is central to its remit to inform, educate and entertain in new ways, and to bring new technology and services to everyone in the UK now and in the future. From the birth of radio and TV, to the first steps into the digital world with BBC Micro Computers and Ceefax, through to more recent innovations like BBC iPlayer and delivering the first truly digital Olympics in 2012, the BBC has consistently pioneered exciting new technologies for its audiences.
The 60-second launch film illustrates how the BBC has ushered in the future of broadcasting throughout its history, using archive footage to highlight significant BBC milestones and moments. Combined with innovative animation and CGI techniques, characters from these clips walk through time from one ground-breaking achievement to the next. The music is an original piece composed by the Creative Director of the BBC‘s Radiophonic Workshop, using a variety of non-instrumental sounds, including finger-tapping, footsteps, heavy-breathing and singing, to create a unique soundtrack.
The campaign launched online today and will premiere on-air this weekend. The campaign will run throughout the year to highlight on-going innovation at the BBC.
The BBC has also published a making-of video and an interactive timeline of BBC innovation (bbc.co.uk/wherenext) highlighting key milestones from the birth of BBC Radio in October 1922 to the present day.
BBC director of marketing and audiences Philip Almond said, “The BBC is a world-class innovator and has been throughout its history. We wanted to bring the BBC‘s achievements to life for our audiences, and show them the impact we‘ve made in pushing the boundaries of broadcast technology. The BBC is innovating for everyone and we hope this powerful untold story will capture the imagination of audiences and make them wonder…‘where next?‘
BBC Future Media director Ralph Rivera said, “The BBC has a long history of broadcasting innovation that benefits our audiences and the wider industry. More recently, the BBC brought audiences the first truly digital Olympics in 2012, setting a new digital standard for large event coverage and broadcast online. Innovation is part of the BBC‘s DNA and we want to celebrate the huge technological contribution we‘ve made throughout the history of broadcasting, and get people excited about where we‘re headed next.”
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
