MAM
BBC and ITV join forces for exit poll
MUMBAI: BBC News is joining forces with ITV News to commission a joint exit poll at the next general election.
The poll will be jointly undertaken by two polling companies NOP and MORI – which have extensive experience in exit polling over recent general elections.
NOP’s partnership with the BBC on exit polling goes back to the 1992 election and MORI worked with ITV News on their exit poll for the last two general elections, informs a media release.
The fieldwork will take place on election day at a number of carefully selected polling stations throughout the country where voters will be asked how they voted.
This data will then be analysed by a joint ITV/BBC team of political specialists to produce an estimate of the election result which will be revealed on the BBC and ITV election results programmes once the polls have closed.
According to the official communiqué, BBC News director Helen Boaden said, “I’m delighted that we are able to work with ITV News on this important piece of research. The partnership will mean we can ensure a high quality poll for the BBC’s election results programme and deliver value for money for the audience.”
ITV News assistant editor Craig Oliver quoted as saying, “In sharing this exit poll we have brought together Professor Colin Rallings and the Professor John Curtice – Britain’s foremost election analysts. No one is better qualified to ensure we get an accurate picture of how the country has voted.”
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
