Ad Campaigns
Bausch + Lomb addresses Presbyopia in its festive campaign
Mumbai: Bausch + Lomb has launched a new campaign “Dekho Magar Pyaar Se” in partnership with FCB Group India’s Kinnect.
The campaign proposes a way to enjoy the festive season without spectacles ruining your look, all while negating that judgmental look. So look, but look with loving eyes. It revolves around a condition called “presbyopia,” which affects near-vision in adults (typically above 40 years of age).
The solution promoted in this campaign is Bausch + Lomb multifocal contact lenses, a way to correct presbyopia, to continue looking young and to look at those around you with love.
Speaking of this campaign, Bausch + Lomb head of marketing Sana Lairellakpam said, “This festive season we wanted to do something different yet meaningful for our consumers. Presbyopia is something that affects everyone as they cross 40+ years of age, and Bausch + Lomb Multifocal contact lenses can help them. However, many people are not even aware that multifocal contact lenses exist—which can help 40+ people see clearly near, far, and everywhere in between. This means Bausch + Lomb multifocal contact lenses can help them retain their natural look while correcting their vision. Hence, we felt this was an important message we should send out to our consumers via a quirky story of a memorable character and the people around her. This festive season, we wanted people to ‘see better, live better and #DekhoMagarPyaarSe!’”
Adding to it, Kinnect ECD Mithun Mukherjee said, “With Bausch and Lomb, we are constantly looking to break new ground when it comes to storytelling. When the current brief came to us, we knew that attracting the attention of the consumer during the festive season would require us to do something that would be relatable to the larger masses. Humour is something that we have dabbled with in the past, but wanted to give a whole new lease of life to, with a whole new story. The result was “#DekhoMagarPyarSe”—a story that pays homage to old Bollywoodesque cinema through the depiction of a protagonist who is suffering from a case of mistaken identity. With a fun-filled narrative and some fast-paced storytelling, we found a unique way to bring the problem of tackling presbyopia with Bausch + Lomb lenses to light.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
