MAM
Battery maker Amara Raja launches Kartikeyan themed product
MUMBAI: Battery maker Amara Raja Batteries is looking to take advantage of its brand ambassadior Narain Kartikeyan making a mark in F1. It has launched the Amaron PROTM NK Racing Edition.
The product looks at striking a connect with Indeians who feel pride everytime one of them a fellow countryman performs spectacularly on the global stage. The features of the product include what the company calls a break – away look and feel and a 50 – month warranty. It will be be sold in the Metros and state capitals. The product comes with a shoulder bag.
The company states that the new product has the highest Cold Cranking Amps (CCA), the highest Reserve
Capacity (RC) and the longest battery life found in any battery in India today and this will stand good for the NK Racing Edition as well.
In addition to the batteries, The NK Racing Edition will carry the picture of Kartikeyan along with his signature across the label. The battery will be marketed through the PitStops which are Amara Raja’s sales and service outlets and retail outlets in India.
The shoulder bag, that has been designed for the NK Racing Edition batteries will bear Katrikeyan’s signature. Amara Raja Batteries MD Jayadev Galla, said, “Ever since Brand Amaron entered the markets, we have been associated with Narain. He epitomizes values of youth, vigor and a will-to-win and these are the qualities that have taken him to the top. We dedicate this Racing Edition of Amaron PRO batteries to Narain, who has made it to the very top of the motor sports world by entering the F1 arena. Narain?s achievement hallmarks the entry of an Indian to the
pinnacle of motor sports and is of pride to every Indian.
“This is also a unique marketing campaign aimed at increasing levels of interest in motor sports amongst Indians that have so far not been exposed to the sport. Having an Indian at the top of the international racing arena is inspirational to everyone. This should serve as an inspirational example to every Indian as we now have a fellow Indian reaching the top of his chosen profession through unstinting hard work, passion
to succeed and the will to perform.”
Katrikeyan says, “Jay was one of the early believers in my dream to become a F1 driver. Amara Raja has been responsible for many pioneering initiatives and Amaron has always stood for longest life, innovation and tech superiority. This is a proud day for me personally, with Jay and his Amaron team launching a Racing Edition battery. I am sure the new look
battery will quickly find acceptance amongst the racing fans in India.”
On the occasion of the launch of the NK Racing Edition batteries, Amara Raja has also announced a promotion, where bottles of water are being given out at petrol
stations and other places with a quirky message – “At 40o C, you definitely need a top up. So does your battery, unless it is an Amaron PRO”. The message comes from the fact that Amaron batteries are zero-maintenance and do not require water to be filled
(topping up) at any point of time.
Commenting on the campaign, G. Indeevar, Head – Automotive (Aftermarket), Amara Raja said, “We all could do with a bottle of water in the hot weather. Along with the water bottles are little cards, which have to be filled in and left at the Amaron PitStops . Three lucky winners will get an all expenses paid trip to Shanghai in October, with a grand Stand ticket for the race and a dinner with Narain Karthikeyan. So look out for the all-important bottle of water and whip out your best clothes for that dinner. You could soon be saying Yi Lu Shun Fong! (Chinese for Bon Voyage)”
The contest is being run in all major cities across the country and will be on till 25 August 2005.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
