MAM
Bates 141 Kolkata awarded creative duties for LaOpala
MUMBAI: LaOpala, the manufacturer of tableware products, has awarded its creative duties for ‘LaOpala‘, ‘Diva‘
and ‘Solitaire Crystal‘ opalware to Bates141 Kolkata.
Earlier, R K Swamy BBDO was handling the creative account for LaOpala. Bates has developed a television commercial (TVC) for Diva that features LaOpala brand ambassador Bipasha Basu. The film has been produced by Sharp Shooter Films and is directed by Sanjeev Chowdhury. Says Bates 141 executive VP Abeer Chakravarty, “It‘s a very interesting and showcasable category (pun intended!) that would allow some creative sparks to fly. The fact that the client didn‘t seek a pitch and chose us is really heartening and encouraging.” Adds LaOpala VP for marketing and sales Manish Jain, “The creative work done by Bates141 has won several accolades. Also, in the initial round of meetings before the finalisation of agency, I found them very participative and felt that the agency believes in working with the client as a team.”
