Ad Campaigns
Bata’s Power launches new campaign for its new range
Mumbai: Power, the flagship brand for fitness and athleisure from the house of Bata has launched its latest range of walking shoes ‘Power N-Walk’ with the latest ‘Step & Go’ technology. Launched in 16 countries across the world as a part of its global launch, the collection brings international technology to the Indian consumers. Designed in Canada, this collection offers consumers a seamless experience of getting in and out of their walking shoes, without even touching them. These shoes are set to redefine effortless wearability as they offer comfort, convenience, and style – all in one offering. The collection will be available across 500+ Bata stores pan India and online on bata.in.
Speaking on the collection, global athleisure brands director Olivier Heck said, “At Bata, we continuously strive to provide innovation and enhance the footwear experience of our customers. This new Power N-Walk collection has been designed keeping in mind the dynamic lifestyle of consumers and aims to perfectly fit into their active routine. Whether it’s a morning stroll or an impromptu brisk walking session, these shoes seamlessly integrate into our customers’ fast-paced lifestyles, enabling them to effortlessly glide through their day. This stylish range offers superior comfort with memory foam technology, high flex design, and a secure fit through Techloop upper.”
The shoes feature a molded heel counter that allows users to put on and take off their shoes quickly & easily without using their hands. There is no need to bend, no need to touch your shoes, thus ensuring optimal hygiene and flexibility.
The Power N-Walk range goes beyond conventional expectations and offers the best of technology at an affordable price which democratizes the latest technology to the masses. This incredible fitness must-have collection for men and women is available for the customers at a starting price of Rs 3,999.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
