Brands
Bata launches Victoria Ballerina, its most comfortable shoe for women yet
MUMBAI: Life may not always be a stage, but Bata wants women to stride like they own it. The footwear giant has unveiled the Victoria Ballerina, billed as its most comfortable ballerina ever, designed for women who walk with purpose and flair. The launch is part of Bata’s global “Make Your Way” campaign, introduced during the brand’s 130th anniversary in 2024. The Victoria Ballerina draws on the spirit of dance long a symbol of strength, rhythm, and freedom of movement reimagined for modern women who wear ballerinas not just for the stage, but for everyday life.
Blending on-trend design, comfort and affordability, the collection reflects Bata’s promise to marry style with functionality. “Every day is a chance to make your way,” said Bata India chief strategy & business development officer Badri Beriwal. “With Victoria Ballerina, we are celebrating not only the power of the perfect shoe, but the power of women who dance through life with strength.”
The Victoria name is no coincidence. It embodies confidence, triumph, and motion, a mindset as much as a design. The collection is positioned as more than footwear: a companion for women to move freely, express themselves boldly, and embrace the daily rhythm of their journeys.
Backed by a 360-degree global marketing rollout, the campaign is set to amplify across digital, outdoor, and in-store platforms, spotlighting ballerinas as both a style staple and a symbol of empowerment.
From the cobbled streets of Europe to the bustling metros of India, Bata is betting big that the Victoria Ballerina will help women not just walk, but make their way.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
